Creator Tools

Engagement Calculator

Calculate your real engagement rate and see how you compare to industry benchmarks.

What is a good engagement rate?
PlatformPoorAverageGoodExcellent
Instagram<1%1–3%3–6%>6%
YouTube<2%2–5%5–10%>10%
X (Twitter)<0.5%0.5–1%1–3%>3%
LinkedIn<1%1–3%3–6%>6%